Atura Hotel, Blacktown122 Room New Concept Business Hotel
ClientEvent Hospitality & Entertainment
PTI was engaged by AHL, now Event Hospitality & Entertainment (owners of Rydes and QT Hotels and one of Australia’s leading Hotel Operators) to be the Architect for their new brand of business hotels designed for the mid-market young urban traveller. This property was designed as the prototype property for the brand. It has 122 rooms and an array of public areas. The interior design was by Nic Graham & Associates in collaboration.
The concept and idea has been to build a very cost effective and efficient building to both construct and to operate, and that recalls and utilises the “joys” of the site’s previous use as a Drive In Theatre which has brought much pleasure to people over many years. As such, it’s design has a theatrical quality and expression which we see as perfectly expressing the purpose of the brand and which provides a very affordable but also “pleasure filled” experience for its guests and visitors. Key to the concept has also been to create a very inviting main public space in the form of a Bar and Restaurant which also works as a destination and facility for local workers and businesses, which is in the spirit of a typical Australian “Pub”. As such the property is much more than a hotel built just for its guests, but is a place also built for the entire local community.
The property has been awarded :
Winner. 2017, 2016 & 2014 Tourism Accomm. Assoc. Best Mid-Range Hotel of the Year-NSW.
Winner. 2017 & 2016 Tourism Accomm. Assoc. Brasserie/Cafe of the Year-NSW.
Winner. 2018 & 2017 Tourism Accomm. Assoc. Outstanding Community Contribution-NSW.
Winner. 2015 Hotel Management (HM) Awards Best Mid Scale Hotel-Australia.
Winner. 2014 Australian Hotels Assoc. Best Mid Range Accommodation-Australia
Winner. 2014 Tourism New South Wales. Best Standard Accommodation-NSW.
The property has performed very well ever since opening and the brand has since been expanded with other properties including those in Doveton in Victoria and Albury which we have also been the Architect for.
For more information please see the project’s website.